Scaling a business is tough. There’s one piece of advice I wish I knew as the COO and CFO of a business we grew to over a $1b in sales. The leader has many responsibilities: from tactical to motivational. However, they have one responsibility overlooked 99% of the time. It’s the leader’s job to normalize the journey for everyone else. It’s embarrassingly simple, which is why most leaders ignore it. It would have made my journey exponentially easier. Let me explain with an analogy. A Scaling Analogy Pretend you are …