Make business simple, not complex.


“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction.” Albert Einstein

Business is complex. There are a lot of variables, people, shareholders, market conditions, the list goes on and on. Because business is so complex, people naturally gravitate toward complex explanations and frameworks to solve fairly simple problems. Most of the time, leaders know what to do – they just don’t know always know why or how to do it.

We’ve been talking a lot about For You Leaders and naturally the conversations go toward making the concept more complicated:
“Can you be For You part of the time, For Yourself other times?”
“What about internal competitions for the same job? You can’t be a For You Leader then, right?”

Why do we struggle to keep this concept simple? We like to make exceptions to the rules. We know that we need to eat healthier, but yet don’t. We know we should save more money, but don’t. Why?

Complexity lets us mask the core issues, conceal bad judgement, ignore incompetence and settle on inaction.

You know what to do, don’t let the why and the how paralyze you. Don’t make it more complex than it needs to be.



You already know what to do. (Maybe that’s why Nike’s slogan is “Just do it.”)


Everyone struggles with taking action on what they need to do, in all aspects of life – not just business.


Write down what you know you need to do (have that hard conversation, build your growth strategy, stop working with that customer, etc.), but struggle to figure out the why and how. Discuss with a trusted advisor your struggles and create a game plan to discuss the why and how so you can do what needs to be done.



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